Case Study

Integrating Survey Data with Specialized Product Development Expertise for Inquisium

 
 
 

​The Client

Inquisium, a division of Cvent, helps organizations of all sizes create survey programs that produce data driven insights for smart decision making. Through Inquisium, clients manage and store survey responses directly within Salesforce for a holistic view of their most important business data.

 
 
 

Working in event management, we understood the transformative potential of customer feedback. We saw a significant gap in technology solutions for making that data easily viewed and actionable and knew we could solve it. But to bring that vision to life, we needed a partner who understood Salesforce product development. Comity provided us with that expertise, guiding us through the development process while incorporating our understanding of the business need.

 
 
 

The Challenge

When it came time for the post-event survey of attendees, Cvent discovered a gap—companies were using different feedback and survey technologies, none of which were integrating back into their CRM for actionable customer insights from their event. Cvent needed to help their event organizers get actionable event data that fed their CRMs for an integrated feedback process. Cvent founded Inquisium to solve this wide-ranging and complicated business dilemma.

 
 
 

The Solution

Working through an agile process, the Comity and Inquisium teams iterated on a feedback tool built on Salesforce that connected the popular CRM to the Cvent platform. The team produced its minimal viable product (MVP) in the first three-month sprint, creating a robust customer dashboard in Salesforce that included event feedback and survey management in one place.

 
 
 

The Results

Inquisium’s flexible architecture included dynamic and intuitive survey configuration and bi-directional syncing. Optimized analytics provided customers with access to robust analytics, sophisticated feedback programs, and a holistic view into business data for smarter decision making to measure and market sales and services more effectively.